With the advent of social media and video marketing, the focus has shifted from advertising to content.
However, while a large number of brands are embracing the platform, many have struggled with the effectiveness of their social media channels.
This week, we spoke to the brains behind the new campaign, The Biggest Advertisers Network, to find out how they plan to make money in a world where social media is king.
“We’re a digital advertising agency that’s doing business in the real world,” said the founder of the firm, Peter Poulton.
“You know, when you’re looking at what people are talking about on social media, you need to have the tools to get to the people that you’re targeting. “
So when we saw the viral videos, we thought ‘why don’t we do something similar to the viral video?’ “
You know, when you’re looking at what people are talking about on social media, you need to have the tools to get to the people that you’re targeting.
The campaign is set to run in Sydney, Melbourne and Adelaide on Saturday. “
So for the first time we’re starting with the real people that are talking and getting to them and getting them to share what they’re doing.”
The campaign is set to run in Sydney, Melbourne and Adelaide on Saturday.
The goal is to create a platform where people can be engaged with brands and help them grow their businesses.
The Biggies are launching their new campaign this week, but you can watch it in action below.
Social media campaign for The Bigest Advertiser Network, from The Bigger Brand, in Sydney.
Photo: Supplied Social platforms are a perfect fit for this type of campaign, because it can give people a sense of ownership and accountability.
“They don’t want to be a part of your marketing, but they want to do something positive,” said Mr Poulston.
“So we put them into the game and we play a part in how they grow and we’re able to get them to take the social action.”
The Big Gies are also targeting young audiences, who may not be as familiar with the social media world as older generations.
They plan to focus on teens in the region, who are looking to find social media platforms to promote their hobbies and interests.
The Biggys social media strategy is similar to their viral video campaign.
They are targeting the teens with a message that’s a bit more sophisticated, and will be targeting young people with a specific set of interests.
They will also be using a variety of social networks, including Facebook and Instagram.
“When you look at the millennials, they are the future of the digital economy, they’re the future for advertising,” said Poulons co-founder, Peter, explaining how the Biggics strategy differs from the viral campaign.
“The way they engage with their friends and their family is the way they’re going to make a lasting impact on the future.”