By now you’re probably familiar with the bright network marketers who are working for and with brands like McDonald’s, Nike, and Google.
Bright marketers work for companies like Coca-Cola, Apple, Microsoft, and the U.S. Postal Service, but also work for major companies like Facebook, Netflix, and Starbucks.
It’s no surprise that many of these networks have become incredibly successful, as their brands have grown and diversified, and their business models have evolved.
But what about the rest of the bright marketing landscape?
How are bright marketers succeeding in an industry where brands are more reliant on advertising and where the advertising dollars are shrinking?
We spoke to experts from across the bright spectrum to find out what’s working and what’s not.