When you need to reach a target audience in a competitive market, but don’t want to spend a lot of money, a quick Google search will give you an idea of what’s coming next.
And with a few clicks of the mouse, you can get more value from your network’s network marketing efforts.
Research Your Target Audience 2.
Understand Your Audience 3.
Select Your Target Market A quick Google look at your network might tell you that you’re a social media expert, for example, and that you can sell your brand on Twitter, Instagram, Pinterest, Facebook, and other platforms.
But if you look closer, you might also discover that you’ve never had much success with marketing through social media, according to Brian Hulse, VP of marketing at AdWords.
You’re not necessarily the only one who doesn’t have a great social media marketing strategy.
“The reason is that social media is a really great way to reach your target market, and the fact is that it’s so hard to get traction,” Hulse says.
“But the more you try, the less you’re going to succeed.”
Here’s a quick refresher on the differences between social and traditional marketing, and how you can maximize your social efforts without spending a lot on ads.
“Social media is very easy for brands to leverage,” says John L. Gartner, CMO of digital marketing consultancy Digital Marketing Academy.
“It’s not really a great way of doing business if you don’t have an effective strategy.”
This doesn’t mean that social is worthless.
The best social marketing campaigns are more effective than other marketing, Gartners says.
But it does mean that if you’re looking to grow your business, it’s best to focus on targeting the right audience.
“You can’t just say, ‘We’re going for Facebook,’ because Facebook is just a marketing platform,” Gartersen says.
If you’re starting your own business, consider investing in a social marketing platform to build your social media presence.
“If you’re targeting a specific audience, you’re better off focusing on that audience,” he says.
And if you need a little extra help, consider hiring a network marketing recruiter, a marketing firm that works with your network to help you develop and implement your network marketing plan.
Research Target Audiences The first thing to understand about targeting is that your target audience is your customer base.
“We have to know who is interested in what we’re doing, who we have the capacity to reach, and what we can offer,” Gaser says.
Here are some important things to keep in mind: 1.
How many people are you targeting?
What is your target demographic?
What are their interests?
If you have a huge network of customers, it could be helpful to target them with multiple campaigns, Gaser explains.
If not, it can be hard to figure out what to target.
“This is a lot like social, where you’re trying to target people who have the highest engagement,” Gasser says.
This is why you might need to target an entire social network of people.
But in the case of a network, it may be better to target a small number of people and focus on those who have a high engagement rate.
“A great example of this is when you have your own Twitter followers,” Gase says.
In that case, you may want to target their Twitter following, Gasser adds.
If they’re doing great, then you should be able to build a relationship with them, he says, adding that it can also be a good strategy to reach out to other social media users and reach out directly to them.
“As your target customer base increases, you need more direct outreach,” Gasing says.
Gaser suggests that targeting customers from multiple channels can be a great tactic.
For example, he suggests targeting your Instagram followers with direct messages.
“By targeting those people from your Instagram account, you’ll probably be able have a better connection with them,” he explains.
Selecting Your Target Markets If you are targeting an individual audience, there are two things you need do: Identify the market that you need the most traction in and identify the channels that you want to reach those people.
The first is obvious.
If your network has an incredible reach, you have to reach people who are interested in your brand.
You want to build strong relationships with your targeted audience.
The second thing you need is to make sure you’re spending the most money on the right channels, Gase recommends.
“Just because you’ve targeted a lot people doesn’t necessarily mean you’re doing a good job with the marketing,” he advises.
You’ll want to be able “to reach your audience in the right way” for each of your marketing channels, he adds.
“Some people have a lot more success with their social channels than others.”
If you’ve already established your brand as a successful